With the release of World War Z just over a month away, Paramount Pictures is making the effort to begin a viral campaign (no pun intended) for the zombie apocalypse film with a public service announcement warning of an epidemic that has been dubbed Crisis Zero. As part of the effort to keep the word "zombie" out of the marketing and hype surrounding the film, it appears this global threat is being treated as some sort of unknown health condition, which is essentially how the world would address such a disaster anyway.
~firstshowing.net
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