The San Luis Obispo County Sheriff’s Office is attempting a poke at residents’ funny bones in order to promote safety tips and emergency services.
Through a series of eight highly produced, 30-second-long public service announcements, the Sheriff’s Office’s Task Force on Public Safety is suggesting tips to keep residents safe in the event of a county emergency.
With impending disasters such as “tri-tip tornadoes” to “cat and dog rainstorms,” and a spoof featuring a family’s teleportation evacuation plan, the commercials use humor to promote serious services such as the Reverse 911 call list and directions on what to do during a sounding of the county’s early warning siren system.
In one commercial, a young girl makes sure to pack graham crackers and chocolate in her family’s emergency evacuation kit ahead of a looming “marshmallow monsoon.”
“We thought if we made them humorous, we could better attract people’s attention,” said Sheriff’s Office Spokesman Tony Cipolla.
The commercials were paid for by Pacific Gas & Electric Co., whose $75,000 donation to the Sheriff’s Advisory Council in January 2013 established the Task Force on Public Safety, and produced by San Luis Obispo-based Verdin marketing.
The task force was created in response to a 2011 civil grand jury report that found that San Luis Obispo County officials could improve communication with the public on what to do in the event of an emergency.
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