Dead Clever Ad Uses Zombies In Safety Campaign
Zombies are usually seen slowly shuffling across abandoned cities in large groups, relentlessly searching for their next meal of flesh and brains. Not any more.
The undead have abandoned their unsteady stumble and taken to the road to help the California Office of Traffic Safety to warn drivers about the dangers of reckless driving.
Re-animated corpses are appearing in the Don't Be A Zombie campaign, which uses ads and live events to highlight the dangers of driving while distracted. Dim-witted zombies are shown eating, doing their make up and using mobile phones while behind the wheel.
The ads cite a Carnegie Mellon research study which found that driving while distracted reduces brain power by 37 per cent. Admitted, suggesting that texting while driving can turn you into a rotting corpsemight be far-fetched, but it does illustrate the drop in cognitive ability.
Teen drivers are particularly vulnerable to distractions and the ads have been made with them in mind. Despite this, the first of the ads, Don't Be A Zombie, is proving popular with audiences of all ages in America.
Coming from California, the ads made use of the movie industry's special effects to make the characterseerily lifelike. Or not, as the case may be.
Launched a week ago, the first ad Don't Be A Zombie has just over 1,000 views. This may not be the most impressive start, but the humour and horror included are bound to find fans.
Once the campaign gets going, we expect it to spread rapidly, conquering cities and towns until there's nowhere left to hide...
Don't Be Zombie
Daydreamin Zombie
Party Zombie
Grubbin Zombie
Glam Zombie
~http://mememachine.viralvideochart.com/
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