ZOMBIES, TWITTER, AND BRAAIIINS!: THE NEUROSCIENCE OF THE WALKING DEAD
A study of "Walking Dead" viewers looks at what happens to the mind while watching a zombie apocalypse… and what happens when viewers don’t share emotionally wrenching scenes on social media.
In a test room located at New York’s City College, researchers strapped special EEG readers to the heads of volunteers while they watched AMC’s television show The Walking Dead. One of cable television’s most popular programs, The Walking Dead is filled with flesh-eating zombies, extreme violence, and bloody deaths. Scientists from the Harmony Institute, an organization with ties to the entertainment industry, were trying to see what goes through viewer’s brains when they watch a television show, and to compare the results to what’s discussed on social media sites.